What is a landing page?
In digital marketing, a landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimised search result. We use a landing page mainly to capture sales leads, gather the lead’s basic data such as contact information and messages.
A good landing page is important to the success of your business because it can either break or make your business empire. Many customers often ask me is not building a landing page simple, fast and cheap? The answer is yes if you just want a landing page; not a ROI generating landing page. Then what is a ROI generating landing page?
Firstly, we need to study why big companies spend so much money on one landing page and continue to spend on it. Big bucks are spent on digital consulting works, design and development that are holistic and focus all efforts into one single page. Compare this type of landing page to your $500 or even $1,000 landing page. Now do we know why we don’t see those $500 pages on Google’s first page?
How my landing page can capture more leads?
Secondly, a ROI generating and good landing page needs to be able to capture leads effectively and fast! What are the features, design, UI and UX that are in places for leads capturing? Considering so many competitors and distractions online, attention span is definitely lower for any user. How is your page fairing then? There are practical metrics and data analysis that we can use to design and improve your landing page over time. Kaizen is the way to go!
Lastly, a good landing page is only part of a holistic digital marketing campaign effort. It is the face that you show to your leads, customers, potential customers, competitors and your business associates. It is definitely worth spending quality time and resources to build one. I Like It Digital Agency is a one stop digital consulting and marketing firm. We have proven techniques and creativity to turn your sales around with a persuasive and magical landing page. Contact us now for a free consultation on how you can capture more leads today!