Cutting cost per qualified lead 32% with search and automation

Client overview

An established renovation and interior fit-out firm depended on word of mouth and sporadic advertising. Enquiry volume swung wildly by season, and the sales team wasted hours chasing leads that were never going to convert.

The challenge

Enquiry volume was inconsistent and lead quality varied widely across seasons. There was no system to qualify or route enquiries, so the sales team spent time on low-intent leads while genuine prospects waited.

Our strategy

• Stabilise demand with always-on local search visibility alongside paid campaigns.
• Capture seasonal intent with paid social targeted at homeowners and new property owners.
• Automate lead qualification and routing so the sales team only spends time on sales-ready enquiries.

Execution

• Built out local SEO and service-area content to capture consistent organic enquiry flow.
• Launched Google Ads on high-intent renovation keywords with budget pacing across seasons.
• Added paid social campaigns timed to property handover cycles.
• Deployed an automated workflow that scored, qualified, and routed every enquiry to the right consultant with instant follow-up.

The results

Reduced cost per qualified lead by 32% while increasing sales-ready project enquiries and dramatically speeding up response times.

Key takeaways

• Combining organic and paid demand smoothed out the seasonal swings that hurt the sales pipeline.
• Automated qualification meant the sales team focused only on enquiries worth their time.
• Faster response times directly improved conversion from enquiry to booked consultation.