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AI SEO / GEO

Get cited by AI search and answer engines

Search is changing. Customers increasingly ask AI tools like ChatGPT, Gemini, and AI Overviews for recommendations. Generative Engine Optimisation positions your business to be surfaced and cited in those answers.

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Optimising for how AI understands your business

AI engines reward clear, authoritative, well-structured content with strong entity signals. We optimise your content, structured data, and digital footprint so AI systems can confidently understand and recommend your business. That means defining who you are, what you do, and who you serve in machine-readable terms — through schema markup, consistent business information across the web, and content written to be quoted directly.

How AI engines choose what to cite

Generative engines don't rank ten blue links — they synthesise an answer and cite a handful of trusted sources. They favour content that is specific, well-organised, factually consistent, and corroborated across multiple credible places. We structure your information so it's easy to extract, ensure your business is described consistently wherever it appears, and build the kind of authoritative content these systems prefer to quote.

The role of llms.txt and structured content

Just as robots.txt guides search crawlers, an llms.txt file and clean structured data help AI engines understand your site. We implement these technical signals, mark up your key entities and FAQs with schema, and format content in the clear, answer-first style that generative engines extract most readily.

The next frontier of being found

Traditional SEO and AI SEO work together. We make sure you rank in classic search while also earning visibility in the AI-driven results that are rapidly shaping how people discover services. Acting early matters: categories where few competitors have optimised for AI citations are the easiest to win, and that advantage compounds as adoption grows.

What's included

  • AI visibility and citation audit
  • Entity and structured data optimisation
  • llms.txt and schema implementation
  • Content restructured for AI extraction
  • Authority and mention building
  • Tracking across AI search surfaces

How we build AI search visibility

Earning citations in AI answers follows a clear sequence — understand how AI sees you today, fix the signals, then build authority.

  1. 1

    AI visibility audit

    We check how AI engines currently describe and cite your business, and where competitors are being chosen instead.

  2. 2

    Entity & structured data

    We define your business in machine-readable terms with schema and consistent information across the web.

  3. 3

    Content restructuring

    We reshape content into the clear, answer-first format that generative engines extract and quote.

  4. 4

    Authority & tracking

    We build corroborating mentions and monitor how AI engines cite you across key prompts over time.

What AI search visibility can deliver

A representative example of how getting cited in AI answers creates a first-mover advantage in a category.

Professional services

Professional services firm

Challenge

Invisible in AI answers — ChatGPT and Perplexity recommended competitors when asked for providers in their category.

What we did

We implemented structured data and llms.txt, made business information consistent across the web, and published answer-first content.

in AI answers for category prompts
Cited
in AI answers for category prompts
AI engines referencing the brand
5+
AI engines referencing the brand
mover advantage in their niche
First
mover advantage in their niche

Illustrative scenario based on typical project outcomes, shown to demonstrate our approach.

Where your visibility now matters

Buyers increasingly research and shortlist through AI-powered answer engines. We work to make your business understood and recommended across the surfaces where those decisions are forming.

ChatGPTGeminiClaudePerplexityGoogle AI Overviews

Traditional SEO vs AI SEO

Both matter, and they work together. The difference is in what each one optimises for.

Traditional SEO

Focuses on rankings — earning position for your pages in the classic list of search results.

AI SEO

Focuses on visibility, citations and recommendations across AI-powered search experiences, where answers are generated rather than ranked.

Frequently asked questions

What is Generative Engine Optimisation (GEO)?

GEO is the practice of optimising your content and digital presence so AI-powered engines — like ChatGPT, Gemini, Perplexity, and Google's AI Overviews — surface and cite your business in their answers. Instead of optimising only for ranked links, you optimise to be the trusted source an AI quotes.

Is AI SEO different from traditional SEO?

They overlap but differ. Traditional SEO targets ranked links; AI SEO focuses on being understood and cited by generative engines. Strong traditional SEO helps your AI visibility, but AI engines also weigh factors like content structure, factual consistency, and corroboration across sources. We do both so you stay visible as search evolves.

How do I get my business cited by ChatGPT or Perplexity?

It comes down to being clear, consistent, and credible. AI engines cite sources that describe topics specifically and authoritatively, are marked up with structured data, and are corroborated elsewhere on the web. We audit how AI currently describes your business, fix gaps, and build the content and signals that make you citation-worthy.

Can you measure AI search visibility?

Yes, within the limits of a fast-moving space. We track how AI engines describe and cite your business across key prompts, monitor changes over time, and report what's improving. AI citation tracking is newer and less precise than traditional rank tracking, and we're transparent about that.

Is it too early to invest in AI SEO?

The opposite — adoption of AI search is growing quickly, and the businesses optimising now are establishing citations and entity authority before their competitors. Because these signals compound, early movers in a category tend to hold their advantage as more buyers shift to AI-assisted research.

Related guides & insights

Go deeper on ai seo / geo with our practical, no-fluff guides.

AI SEOHow to Choose the Best AI SEO Agency in Singapore (2026 Guide)The best AI SEO agency in Singapore is one that combines proven SEO fundamentals with generative engine optimisation — making you both rank on Google and get cited by ChatGPT, Perplexity, and AI Overviews. Here are the criteria to judge them by.Read guideAI SEOHow to Appear in Google AI Overviews (2026 Guide)Google AI Overviews summarise answers at the top of search using a few trusted sources. To appear, publish clear answer-first content, use structured data, build topical authority, and keep your business information consistent everywhere.Read guideAI SEOWhat Is an llms.txt File and How Do I Create One?An llms.txt file is a plain-text file at your website's root that gives AI engines a clean summary of your business and key pages. It's easy to create and helps AI search engines understand and represent you accurately.Read guide

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