Consumer brand
Direct-to-consumer brand
Challenge
Inconsistent sales from boosted posts, with no full-funnel structure and unclear return on ad spend.
What we did
We built a full-funnel campaign structure, refreshed creative, and set up clean conversion tracking tied to revenue.
- return on ad spend
- 3.8x
- return on ad spend
- cost per purchase
- -34%
- cost per purchase
- more first-time customers
- 2.1x
- more first-time customers