Industry · Hotels & Hospitality
Hotel & Hospitality Marketing in Singapore
Win more direct bookings and depend less on high-commission OTAs — with targeted ads, a faster booking website, and attribution that ties spend to revenue.
- Direct booking enquiries in 6 months
- +48%Direct booking enquiries in 6 months
- Cost per direct booking
- -31%Cost per direct booking
- Campaign-to-revenue attribution
- 100%Campaign-to-revenue attribution
In short
ILIA helps hotels and hospitality groups in Singapore grow direct bookings by combining Meta Ads and Google Ads aimed at travellers already considering the property, a conversion-focused booking website, and tracking that attributes bookings to campaigns. For one boutique hospitality group, this increased direct booking enquiries by 48% in six months and reduced cost per direct booking by 31%.
Case study · Hospitality
Growing direct bookings 48% while cutting OTA dependence
A boutique hospitality group was over-reliant on OTAs and losing margin on every booking. We rebuilt the direct booking journey and coordinated paid media to shift demand back to owned channels.
- Direct booking enquiries (6 months)
- +48%
- Cost per direct booking
- -31%
- Campaign-to-revenue attribution
- 100%
Why choose ILIA
Direct bookings over OTA reliance
Every booking moved from an OTA to your own site saves the commission. We focus spend where it shifts that balance.
Brand search protection
Travellers often search your property name before booking. We make sure your direct site, not an OTA, wins that click.
Visual, seasonal campaigns
Instagram and Facebook creative built around rooms, dining, and experiences, timed to travel seasons and events.
Revenue-level tracking
Pixel, Conversions API, and booking engine tracking so you see bookings and revenue per campaign — not just clicks.
Built for Singapore's competitive hotel market
Singapore has dense hotel competition, heavy OTA presence, and demand that swings with regional travel, school holidays, and major events. We plan budgets around those peaks, reach travellers in the key source markets you care about, and make sure your direct website offers a clear reason to book direct — such as best-rate guarantees or added perks.
What's included
- Meta Ads for awareness and retargeting
- Google Ads brand and hotel search campaigns
- Booking website speed and UX optimisation
- Booking engine conversion tracking
- Retargeting for abandoned bookings
- Seasonal and event-led creative
- Local SEO and Google Business Profile
- Monthly revenue and cost-per-booking reporting
How we work
- 1
Channel and tracking audit
We map your booking mix, OTA dependence, and tracking gaps so we know where direct revenue is being lost.
- 2
Fix the booking path
We speed up the website, simplify the route to the booking engine, and connect tracking end to end.
- 3
Launch campaigns
Brand protection, retargeting, and prospecting campaigns go live with creative built for each season.
- 4
Optimise on revenue
We shift budget toward the campaigns that drive the lowest cost per direct booking and report monthly.
Frequently asked questions
How can a hotel increase direct bookings?
Protect your brand name in Google search, make your website fast with an easy booking flow, give guests a clear reason to book direct, and retarget people who viewed rooms but didn't book. Tracking bookings back to campaigns lets you scale what works.
How do hotels reduce OTA commissions?
You can't remove OTAs entirely, but you can shift a meaningful share of bookings to your own site by winning brand searches, retargeting OTA browsers, and rewarding direct bookers. Each shifted booking saves the commission.
Do Facebook and Instagram ads work for hotels?
Yes, especially for inspiring travel and retargeting people who have already visited your site. Visual creative of rooms and experiences performs well, and Conversions API tracking lets you measure actual bookings.
Is this suitable for restaurants and F&B too?
The same approach — local search, visual social ads, and tracked reservations — works for restaurants and F&B groups. Get in touch and we'll tailor it to your venues.
Related guides & insights
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