Market Research · Singapore
Market Research Agency in Singapore
Customer, brand, and market research with sound sampling and documented methodology — analysed with AI to surface the patterns a manual read would miss.
- Methodology, sampling plan, and margin of error
- DocumentedMethodology, sampling plan, and margin of error
- Open-ended responses coded with AI
- 1,000sOpen-ended responses coded with AI
- Findings by audience, region, or behaviour
- SegmentedFindings by audience, region, or behaviour
In short
ILIA is a market research agency in Singapore that designs and runs customer satisfaction surveys, brand and awareness studies, and market landscape research. Each study uses a documented sampling plan sized to the confidence level your decision needs, and AI-assisted analysis to code open-ended responses and compare segments, so you get defensible findings you can present to a board, client, or tender panel.
Why choose ILIA
Methodology first
We define sample size, confidence level, and sampling approach up front, and document them so the study holds up to scrutiny.
AI-sharpened analysis
AI codes and themes open-ended answers and reads across every segment at once, surfacing gaps and outliers faster — with human review on every finding.
Independent and credible
Third-party research carries more weight with boards, funders, and tender evaluators than internally run surveys.
Reporting built around your KPIs
Clear readouts, the underlying data, and consistent KPI tracking for multi-wave or multi-year programmes.
Research designed for Singapore audiences
Singapore is a compact but diverse market, and results can differ sharply by age, language, housing type, and region. We design samples that reflect the audiences that matter to your decision, run surveys in the languages your respondents prefer where needed, and handle personal data with PDPA requirements in mind. That makes the findings reliable for local decisions, from service improvements to market entry.
What's included
- Research objectives and methodology design
- Sampling plan, sample size, and margin of error
- Survey and interview questionnaire design
- Online, phone, or intercept fieldwork
- Quality-assurance checks on responses
- AI-assisted coding of open-ended answers
- Segment and driver analysis
- Final report, dashboard, and raw data
How we work
- 1
Define the decision
We start from the decision the research must support, then set objectives, audiences, and the precision required.
- 2
Design the study
We draft the methodology and questionnaire for your approval before any fieldwork begins.
- 3
Run fieldwork with QA
We collect responses through the right channels and apply quality checks to remove low-quality or duplicate data.
- 4
Analyse and report
AI-assisted analysis plus human interpretation, delivered as a clear report with recommendations and the full dataset.
Frequently asked questions
How much does market research cost in Singapore?
It depends mainly on sample size, how hard the audience is to reach, the method (online, phone, or face-to-face), and the depth of analysis. A focused online customer survey costs far less than a nationally representative face-to-face study. We share a clear quote once the objectives and sample are defined.
What sample size do I need for a survey?
It depends on the precision you need and how many segments you want to compare. As a rough guide, around 400 completed responses gives a margin of error of about ±5% at 95% confidence for a large population, and you need more if you want reliable results for each subgroup. We size the sample to your decision, not a fixed number.
How does AI improve market research?
AI speeds up and deepens analysis — coding thousands of open-ended answers, detecting sentiment, and comparing segments to find patterns a manual read might miss. It does not replace sound sampling or human interpretation; those stay in control so the findings remain defensible.
Can you run ongoing customer satisfaction tracking?
Yes. We set up recurring waves with consistent questions and methodology so you can track KPIs like satisfaction and Net Promoter Score over time and see the effect of changes you make.
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